I'm a designer with a diverse creative background, originally from the San Francisco Bay Area. My journey has taken me through a variety of artistic fields, from music video directing and filmmaking to fine art, before ultimately finding my true passion in design.

I started my design career with an apprenticeship at REI, where I gained hands-on experience in the practical side of apparel design. From there, I moved on to work with renowned brands under VF Corporation, including Vans, Dickies, and Smartwool, honing my skills in designing functional yet stylish apparel.

My design process is rooted in a deep understanding of user needs and brand values. I begin with a clear brief, followed by thorough research to uncover insights. From there, I explore multiple directions and brainstorm creative solutions that align with the brand's ethos. After collaborating with stakeholders, I refine and polish concepts to bring the final product to life, ensuring it’s both innovative and purposeful.